There is No point creating a D&D campaign that no one wants to play. For this reason you should communicate with your players and tweak your campaign in certain ways to make sure your players are excited about playing in your game.
Getting feedback from your players
Get in touch with your players, either in person, if your old fashioned, or online over a messaging service or social media. Make sure to ask your Players:
- What type of setting they would like to play in, for example medieval or modern day?
- How mature they want the story to be, for instance, if the campaign where a movie what would it’s rating be?
- Are there any topics/ taboo themes that they would not want to explore?
- What part of playing D&D is the most important to them? is it, Role-play, combat, story?
Make sure you take your players answers to these questions into account when designing your campaign, in order to maximize your players enjoyment of the game.
Helping and guiding your players
As the Game Master you must be ready to provide help to your players, this also applies to helping them to create their characters, guiding them through character creation, especially if they are new to the game. After your players tell you their ideas for their characters see whether they will be a good fit for your campaign, if they aren’t offer them alternatives and discuss with them how they they could change their characters to fit better into your world.